Day 11: Going Viral with Email

You may have heard about viral marketing and viral this or that.

One of the easiest ways to get traffic is to create a viral email that people will forward to others.

My Mother loves to bake and in November of 2007 she forwarded an email to me with a list of 100 recipes for every imaginable cookie.

Now the email didn’t actually have every recipe but rather contained 100 links to the recipes on northpole.com


Someone at northpole.com had the bright idea of sending out an email with links to all their recipes.

They knew that people like my Mother would forward this email to everyone she knew that liked to bake.

This one email sent a flood of traffic to the northpole.com

The great thing about this is that it is so easy. No autoresponder is needed.

Simply craft an email with a list of pages on your site about a particular topic and send the email to a bunch of people who would like this information. If the information is good enough they will forward it to others.

Below is a screen shot of the actual email with 100 cookie recipes my Mother sent me