Traffic Exchanges are one of the most misunderstood forms of advertising on the Internet…and as a result…one of the most misused. The number of people who have any success with traffic exchanges (hereafter referred to as TEs) are few and far in between. However, by using them correctly, you can actually have quite a bit of success with them. I’m going to give you a brief summary of what TEs are and how to use them to get the most out of them.
What Are TEs?
TEs are programs where members get to show other members of the TE their web pages. There are 2 ways to do this.
Use the TE by surfing other members pages in order to accumulate credits for your site. These credits can be exchanged for visitors. Most TEs will give you 1 visitor for every 2 credits. Some give 2 visitors for 3 credits and some give a 1 to 1 ratio. These are the most popular.
Instead of surfing for credits, buy them. You can usually get quite a few of these for about $10 to $20 or so. That amount could buy you as many as 500 to 1000 credits. Depending on how good the quality of the TE is, this can translate into quite a few real visitors for you.
TEs work on the timer principal. Each site you view, you have to stay there for so many seconds. Most sites are about 30 seconds. Some are 20, some are a minute. It varies. Once the timer expires, you can them move on to the next site. It’s a pretty mindless exercise and quite boring. If you’re going to do it…do it on your lunch break.
The TE Surfer Mindset
In order to understand why TEs generally don’t work for people, you need to understand the mindset of the person who surfs TEs.
These people are looking for a quick and cheap way to get visitors to their web site. They are in NO way interested in viewing your site. They are simply surfing to get credits. Most of these won’t even buy credits because they are basically too cheap to do so.
The point is, showing these people a 40 page web site is pointless. They’re not going to look at it.
Right now, you’re inclined to be thinking that using TEs, given this information, is a total waste of time. Well, for the person showing a 40 page web site…it is.
But that’s where what YOU are going to do is going to be so much different.
See, there IS a way to use TEs effectively. The problem is, very few people understand what I am about to share with you. So what is to follow is a simple step by step process for using TEs.
Step 1
Write up a report based around traffic generation methods. I’m sure you have your favorites. If not, this report should give you some great ideas. The key is to first focus on why TEs are not effective for most people and explain to the prospect how to use them effectively…which you will of course get from this section.
Step 2
Get yourself a good autoresponder like AWeber. You want one that has a reputation for a good delivery rate. I use AWeber and have no complaints at all. You’re going to use this to build your list.
Step 3
Write a series of follow up emails for this series that focus on traffic generation. Remember, the people you are targeting are looking for ways to get others to their site.
Step 4
Create a splash page for the TEs you’re going to use. A splash page is a very short page that only contains a very small amount of information. You want all of it to be ABOVE THE FOLD so that surfers don’t have to page down even once. Remember, they don’t have much time to be attracted to your page. On this splash page you’re going to have an opt in for your free report that is going to help them.
Step 5
Get a copy of Jon Olson’s HIT EXCHANGE NEWS to find out what the top TEs are. Jon’s newsletter is the best in the business. Whatever ones he says are at the top…use them! Sign up right away and get your splash pages approved.
Step 6
This is only a suggestion, unless you have time to kill. Don’t surf. Instead, buy credits. They’re not expensive and with the top exchanges, you’ll find that it is worth it to spend the $10 or $20 on credits. Of course if you want to go the free route and have the time, surfing will work.
Step 7
Watch your list slowly grow. It won’t happen overnight, but it will happen. And if you provide these people with good content in your newsletter as well as with a good report, you’ll see the sales start to come in.
You want to track the number of views for your splash page to the number of opt ins to see how well the page is performing. One key to getting people to opt in is to have a great headline that is geared to the people using TEs.
Here are just a few suggestions:
• Stop Surfing For Hits Until You’ve Read My FREE Report!
• Discover How To Turn Traffic Exchanges Into Traffic Tsunami!
• Discover The REAL Truth About Traffic Exchanges!
• Discover WHY You’re Not Making Sales With Traffic Exchanges!
• If you use your imagination…you can come up with many more.
Conclusion and Summary
TEs can be very effective if used correctly. The outline above, as simple as it may seem, is very effective at getting qualified traffic from TEs. The key is to give these people what they are looking for…and that is traffic to THEIR web site. That is the ONLY reason they are there.
This post was made possible by Steven Wagenheim who has been marketing on the Internet for over 5 years. You can get his FREE report…The REAL Truth About Internet Marketing below.
http://www.stevewagenheim.com/realtruth.html
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