Day 9: PPC (Pay-Per-Click)

Using pay-per-click you literally pay an amount of money for every time a web surfer clicks on your URL through PPC programs like AdWords and GoClick. There are numerous books written on using PPC for traffic. In short, although obvious, the key is to not get burned.

Some PPC Tips:
Do the research and the math. Find out how much it will cost per click in your niche (using a tool like the https://adwords.google.com/select/KeywordToolExternal).

If you’re pushing an affiliate program or your own product, test with organic traffic to find out your conversion rates. If it looks like you’ll make a profit with PPC, start with something like $1 per day and test.

As said, you can get burned badly with PPC. However, it’s a high quality source of traffic. If you’ve tested, I recommend giving it a shot.

When you are paying to send traffic to your product’s sales page, don’t risk a lot of money on any one product. Some products will cost you more money in advertising than you make from the sales of the product. I usually follow the Double Rule.

The Double Rule says if I am selling something for $10 and I spend $20-$30 in advertising without any sales then it’s time to cut my losses and try something else. To break even I would have to magically make 2 sales without any additional advertising costs. This is very unlikely and that’s why it’s time to find another way to sell your product.

The Double Rule also says that if you have made 2 sales but have spent much more on advertising than you have earned it’s probably time to stop losing money and find another way to sell your product.

It’s critical you put limits on what you spend or you may lose your shirt.