Day 12: Build an Email List

Today I want to talk about building an email list to get more traffic.

I know this goes without saying but I am going to say it anyway: Do NOT Spam people or anything akin to it. Period. End of story.

Building an email list is great way to nearly guarantee traffic to your site. Just make sure people signed up to be on your list.


On your website you should have a place where visitors can opt in to your email list and in return they get some sort of freebie like an ebook or free report. Have your first automatic follow-up email send him to your freebie’s download page.

Tips:

*Use the double opt-in when you are building your subscriber list. What this means is that when someone signs up to your mailing list, you have to make sure that you really do have their permission. The typical way of doing this is to send an email to the person and ask them to click on a confirmation link before they are officially added to your mailing list.
*Offer subscribers an easy way to unsubscribe from your mailing list.
*Right up front let people know how often you will be emailing them. Sometimes email marketers will let people know that they will not be emailing them more than once or twice a month but do not mention specific days (second and fourth Tuesdays) or dates (15th and 30th). Others say that they will be emailing once a day for a week and then once a month.
Now this might sound like a lot of work but services like AWeber has made it easy.

I recommend using an auto-responder such as AWeber for traffic via email. It may not seem like you’re driving much traffic to your site at first using an auto-responder, but when your list grows to over 1,000, you can easily drive at least 250 visitors to a page of your website just by sending out one email.

What’s great about using an auto-responder is that you can both send one-time email broadcasts and also pre-write the emails that will be sent out automatically over time.

So instead of a visitor coming along and leaving (never to visit your site again) if he opts into your email list, you’ll see revisits from him. The best way to get someone to opt-in to your email list is to give something away of value, like a report or ebook in PDF form.

Why should you use AWeber?

*Experts state it often takes 7 or more messages before prospective customers make a purchase.
*Unlimited campaigns, lists, follow up messages, and newsletters.
*Reliable, >99.34% email deliverability, fast.
*51+ Templates for newsletter and follow up design.
*Easily create and add opt-in web forms to your website.
*Free training guides and videos.
*Expert unlimited free customer support.
Other Thoughts

When someone signs up for your list they are taken to a boring white page that says something like “Thanks for signing up for Nick’s List. Please check your email to confirm your subscription”

The problem is that many people don’t put anything else on the page besides the message about checking your email. So make sure you put something else on the page like a link to other sites you have (for free traffic) or offers for other people’s products (for nice affiliate commissions).

When you signup for others’ email lists you may find they also have a boring white “go check your email page”.

If this is the case, contact the owner and ask them to put up your link on their boring page, giving you free traffic. You can have an agreement where you both link to each other’s site from your “go check your email page”, resulting in more signups and traffic!