One thing to keep in mind is the difference between one-way links and reciprocal links. Reciprocal links are where two sites link to each other usually for the purpose of boosting each others ranking.
Google has caught on to this and doesn’t value these kinds of links as much as a simple one-way links.
While reciprocal links aren’t as valuable, they are easy to get and can be used in moderation to increase your rank in the search engines, especially when you’re first starting out.
Getting incoming links from search engines is a commonly understood benefit.
But another benefit is that visitors will see the link and if it looks interesting they’ll click on it.
Link Market
A good place to find other people interested in reciprocal links is:
http://www.linkmarket.com
Just make sure that the people you partner with have PR (PageRank) greater than 0 and are related to your site’s topic.
Also visit the site and make sure it’s something you want to link to.
Blogroll Trades
WordPress blogs have something called a blogroll which is a bunch of links that appear on (usually) every page of your blog.
Below is a screenshot of my site’s blogroll that appears on the right side of every page:
You can find people using the blogroll and offer to link to them if they will link to you.
WarriorForum
If you have never been to the WF (WarriorForum) then you are missing out.
WF has a section where you can buy, sell, or swap links with others:
http://www.warriorforum.com/forum/forum.asp?FORUM_ID=39
What are your suggestions for link trading?
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